ASU Brain Fair founded by ASU Professor Heather Bimonte-Nelson

ASU Brain Fair

The ASU Brain Fair is the brain child of ASU professor Heather Bimonte-Nelson, director of the Department of Psychology’s Neuroscience of Memory and Aging Lab. As of 2015, this community outreach event has attracted more than 9,000 third and fifth graders from across the valley to learn about brains, neurons and science. The science of the brain goes hand-in-hand with the message that Professor Bimonte-Nelson is trying to get across: “You are responsible for making the decisions which will affect your future. The brain makes those decisions.” The event is part of Brain Awareness Week, a series to increase public awareness about the brain, associated with the Society for Neuroscience.